The market has been inundated with some amazing marketing automation technologies like HubSpot and Zoho. These technologies help businesses to track the customer journey, campaign performance and return on investment. The problem we've identified and are subsequently trying to solve, is that these technologies don't help businesses create the right campaigns to track. They assume that businesses know what activities are best suited to them, and have been designed strategically. Not all businesses have the benefit of a fully-resourced marketing team and often have to rely on external consultants and agencies, all of which have varying areas of expertise and often come at a high cost.
SieMo introduces transparency and accountability into the marketing sphere. Businesses are no longer limited by budget or resources and support agencies and consultants can focus on execution rather than planning and instructional ambiguity from clients.